Search Engine Optimization Expectations in 2015
SEO, or search engine optimization, changes every day. Recently, a number of what you would call stable SEO techniques have been rendered useless by Google algorithm updates. Simultaneously, newer ways of performing SEO have become popular very rapidly. Google continues to surprise SEO professionals with its constant updates and the trend is likely to continue in the future.
In 2015, many wonder what trends will persist to shape the future of SEO? First, count on many of the changes that appeared in 2014 continuing to change and get even better. They’ll lead to better opitimization for those fine-tuning their marketing practices.
Mobile Optimization Keeps Gaining Ground
Businesses with websites that are not optimized for mobile browsing need to rethink their approach and capitalize on the concept of responsive design to improve their rankings on the search engine results pages.
According to statistics, 4 out of 5 Americans use their smartphones for accessing online shopping sites. In 2014 mobile browsing surpassed desktop computer usage. The increase in the availability and use of mobile devices (tablets as well as smartphones) isn’t going to slow down any time soon. Therefore, 2015 is expected to witness the mobile platform rule the market.
SEO for mobile audiences relies first and foremost on quick loading and good responsiveness. Users’ overall experience with a site is important for SEO, but in the mobile arena it’s absolutely crucial. Mobile sites must be as close to flawless as possible.
Keyword Focus is in Decline
Before, keywords used to be the main factor in ranking websites. This is not the case anymore like it used to be.
High quality of website content, an excellent online reputation and a strong focus on the visitor’s experience are the future of effective SEO. The density of keywords is not a consideration. Quality over quantity is going to make all the difference here.
Internet users want to engage with the sites of their favorite brands. Highly valuable and usable content is one of the better tools available to webmasters to develop the relationship with the visitors. Always look to focus on putting forward great content that is going to produce more engagement from the target audience. The position of a site on search engine rankings is improved by visitors remaining on the website for greater periods of time.
Importance of Multimedia Content
Written content is still crucial but there is an increasing demand for multimedia content.
Today’s internet users have a very short attention span. This causes most people be more attracted to short video clips.
In addition to being more attractive to audiences, multimedia content is also more conducive to engagement. If the multimedia content is particularly evoking – it has the chances of easily going viral. There are many videos that end up shooting through social networks and sparking great conversions and views. SEO strategies prove even more effective as the number of shares and likes rises.
Anyone that is an SEO expert, or someone that is in charge of marketing for websites, needs to make use of multimedia content in 2015. Your search engine rankings will significantly improve as you adopt this approach into your SEO practices.
The key to great SEO in 2015 boils down to brilliant content that excites your viewing audience. The websites that perform the best in 2015 will be those that provide visitors with what they were looking for and what they want. The number of Internet users and the amount of time spent on the Internet will continue growing in the near future. Paying attention to SEO trends and the changes in SEO practice is vital for anyone who wants to build an online presence.